Go to Top

From Nether Regions Come…Sortafacts


Sortafacts are everywhere. Shhh…don’t tell anybody because whispering makes things 87% more believable.

Sortafacts are shared by company presidents, members of governments, magazines, blogs, newspapers, and news broadcasts both fair and balanced and slippery and wobbly. They are the truth-ish. This is proven to be true 93% of the time.

Often they come from our nether regions. Basically. Trust me. Literally (I saw them there once). They sometimes get sent down the bloggit hole where they are repeated by so many sources that they become gospel. Sometimes they pick up some credibly sourced dingleberries along the way. The farther from the bungh source the more believable they are. One might Imagine that a book can get written. Maybe even a best seller that we all follow and quote.

In our world of data deluge, we need Sortafacts and we need them real quick-like. We need them to hold up what we believe and throw down what we literally and honestly and basically know to be false.

Here’s a trial that might titillate: Click on any of your social media sites. Find a statistic.  Follow the source and see if you can find the original research. See if it’s real research or someone’s snappy observation. Rinse and repeat.


For advanced Trials and Titillations: Choose equally between Sortafacts that confirm and destroy your previously held beliefs. Start with something you deeply believe in. Make it really juicy like religion or politics or money. Spend a solid hour investigating the polar opposite opinions to what you believe. Pretend you’re preparing for a role and allow yourself to fully absorb the Sortafacts supporting the belief…no matter how offensive to you.

Bask in your passion, your ire–it’s a secret sales serum.

This is the beginning of what we call getting naked. It’s only your first exercise. 

, , , , , ,

4 Responses to "From Nether Regions Come…Sortafacts"

  • Mr WordPress
    December 17, 2012 - 8:21 pm Reply

    Hi, this is a comment.
    To delete a comment, just log in and view the post's comments. There you will have the option to edit or delete them.

  • Michael Stanford
    April 15, 2013 - 3:39 pm Reply

    Excellent neologism – reminiscent of Colbert’s ‘truthiness.’ But your prescription is so hard to follow; confirmation bias and in-group-think are bound in our DNA.

    • becki
      April 17, 2013 - 8:05 am Reply

      Great point. It may not be as easy as just a “try to understand it from their perspective” serum but there are some OTC approaches that lessen the effects of the DNA-bound disease.

      The Behavioral Foundations of Public Policy (2013) is most excellent.

  • Shayne
    May 18, 2013 - 8:09 am Reply

    It’s nearly impossible to find experienced people about this topic, but you sound like you know what you’re talking about!

Leave a Reply

%d bloggers like this: